WiiM’s Recipe for Modern Hi-Fi—With Dominique Lingruen

This week, host Jorden Guth is joined by Dominique Lingruen, vice president of sales for Linkplay Technology Inc., parent company of WiiM—a fast-growing hi-fi brand whose expanding lineup includes streamers, amplifiers, wireless speakers, subwoofers, and other products designed for the modern connected audio system.

Topics of conversation include Dominique’s personal history in hi-fi, WiiM’s meteoric rise, the importance of personalization, how the company is reaching a younger and more female audience, what happened with AirPlay, and—perhaps most importantly—the best recipe for banana pancakes.

Plus, what does WiiM even mean? Jorden finds out.

Sources:

WiiM Amp Ultra Streaming Integrated Amplifier review by Dennis Burger: https://www.soundstageaccess.com/index.php/equipment-reviews/1358-wiim-amp-ultra-streaming-integrated-amplifier

“The WiiM Amp Ultra—What’s Happened to Me?” by Jason Thorpe: https://www.soundstageultra.com/index.php/features-menu/opinion-menu/1297-the-wiim-amp-ultra-whats-happened-to-me

Chapters:
00:00:00 Announcement
00:00:36 Introductions
00:03:22 Manifesting Beckham
00:06:23 It’s pronounced “WiiM”
00:08:20 The pieces of the Linkplay puzzle
00:13:56 Taking a big bet
00:18:31 Appealing to different demographics
00:21:28 From hi-fi to home theater
00:24:32 What happened with AirPlay
00:28:30 The future
00:30:47 The headphone hook and the vinyl fad
00:35:39 My-fi?
00:40:14 What would a WiiM AVR look like?
00:41:23 Outro music: “Four Leaf Clover” by Louis Island